- Create a website.
- Promote your website address on your business cards and other business material.
- Optimize your website for a your local business. So if you own a local business in Temecula California, and it’s fitness related, add Temecula and the word fitness as often as it makes sense and on most pages.
In addition put your business name, a description or slogan and the location on the footer or a sidebar that will be visible on every page on your website.
- Add content related to your business on a regular basis. Create new content pages on your website that will be helful to your current and potential customers/clients.
If you have a jewelry business, write about topics related to jewelery that would appeal to your customers “How to clean diamonds” for example.
- Add your business to Google Places.
- Add online promotion deals for your customers and clients. Add printable coupons or even add the capability to buy gift certificates.
This is great during the holidays. If you have a gym for example offer 6 month or 1 year membership deal gift certificates. And then write a sales page to go with it and optimize that page by including keywords for the service as well as your location.
- If you have a product you can sell online do so. Hire someone to create your E-commerce site or find services that do it for you.
- Add the capability to sign up for services or schedule services with you on your website. There are multitudes of tools and services to help you accomplish this.
- Add images to your website. But make sure you name the images accordingly. Don’t just give it a random name. If it’s an image of a cafe late then name the image cafe-late not img123.jpg. So when someone does an image search for cafe late your site can come up in the search results.
- Apply the above to videos and other media that you host on your website. Videos are a great way to show your services and products. Make use of them.
